By shopping at Mast General Store on June 2nd, your patronage is helping conserve the High Country’s special places and natural resources. Mast General Store is donating 20% of the day’s sales to Blue Ridge Conservancy.

Look for a BRC representative at all the Mast General Store locations in the High Country: the Original and Annex stores in Valle Crucis, and the downtown Boone location.

Land Trust Day is a partnership between North Carolina business and our state’s two dozen land trusts. On the first Saturday in June, participating businesses display information about local land trusts and agree to donate a percentage of their sales to assist land trusts in protecting open space, scenic views, farmland, water quality, hiking trails and other recreational resources. 

A “PANTcakes” breakfast is available June 2nd at the Boone store location from 9:30-11:30am. Representatives from the retail brand Kuhl will be serving pancakes for a $5 donation. A ceramic mug with Hatchett Coffee is included with the meal. All donations made from the pancakes will be donated back to the land trusts.